Privacy policy

The company Dada Sport (as defined in Article 1 below), operating under the brand name Dada Sport offers horse riding apparels and outfits for sale on its website, on its future mobile applications and soon in its physical shops.

In order to offer for sale, sell and deliver its products, Dada Sport collects personal data from users of its website, mobile applications and customers when making purchases at physical points of sale.

The purpose of this privacy policy is to inform users of the means used to collect, access, process and store users' personal data

Dada Sport as controller, undertakes to comply with the provisions of Regulation (EU) No 2016/679 of 27 April 2016 on the protection of personal data.

The customer is informed that some data must be collected by Dada Sport in order to be able to carry out its services. If the customer does not wish to provide this data, Dada Sport will not be able to perform its services.

This Privacy Policy ("Policy") may be amended at any time by Dada Sport in order to comply with all regulatory, jurisprudential, editorial or technical developments. The user must refer to the latest version of the Policy before browsing.

1. The Data Controller

The controller, who collects personal data and carries out data processing operations, is:

Dada Sport a simplified joint stock company with a capital of € 116.397,00, registered in the Paris Trade and Companies Register under number 752 263 111, whose registered office is located at 139, Avenue de Wagram 75017 Paris France,

2. Collection of personal data

Dada Sport collects users' personal data on the website, on its mobile applications and when shopping in stores Dada Sport.

The personal data that may be collected are as follows:

- user account data: i.e. the data that the User fills in when creating an account by completing the registration form (first name, last name, billing and delivery postal addresses, email address, mobile phone number, password for connecting to the customer account);
- user's personal data when entering them in his customer account: date of birth;
- data on transactions: refers to the data that the user enters when making purchases, information relating to orders placed and returns such as telephone number, address, e-mail address and payment method information;
- exchanges with customer service;
- data relating to navigation: refers to data that the Publisher collects when the User navigates the Site and applications, such as the date, time of connection and/or navigation, browser type, browser language, IP address, location and geolocation data.

Data relating to payment methods (credit card number, expiry date, authorisation number, security code) are collected directly by our service providers Stripe and Paypal.

Third party providers of applications, tools, gadgets and plug-ins on our website and mobile applications, as well as networks on which we publish editorial and promotional content (such as Facebook and Instagram) may also use automated means, related to interests and context, to collect user data (interactions with online activity functions and profiling). This data is collected directly by these service providers and/or third parties and is subject to their policies. To the extent permitted by applicable law, Dada Sport is not responsible for the practices of these providers and third parties.

Some services may be altered or inaccessible without consent to the collection of the data mentioned in this Privacy Policy.

3. Purposes of collecting personal data

The Data collected as part of the use of the application site or in the physical shops are processed for the purposes described in the table below.

The regulations in force protect the privacy of users and require any controller to be able to prove a legitimate basis for the processing. The regulations thus provide among the legal bases for processing:

- the performance of a contract to which the data subject is a party, such as a contract of sale. Thus certain personal data of the customer are necessary to deliver the goods, manage the customer account and make returns;
- compliance with a legal obligation, in particular an accounting obligation by keeping invoices;
- the prior consent of the data subject;
- the legitimate interest of the controller, in accordance with the rights and freedoms of users. For example, improving the customer experience or preventing fraud may justify data collection.


Purposes of the processing operation

Use of the data

Legal basis of the processing operation

Management of orders and sales of products and provision of services; management of complaints, retractions and product returns

Use of data to provide products and services (shopping cart and orders; sale, return and refund of purchased products)

The execution of a contract concluded between the client and the professional

Completion of transactions, including payment transactions

Our payment providers (Stripe and Paypal) use the information relating to payment methods when making payment for each order. This data can also be used to prevent fraud when paying for the order and/or to manage unpaid invoices after the order has been placed

The execution of a contract concluded between the client and the professional

Creation and management of the customer account

The personal data of a customer registered on the website are used (email address, password)

- The execution of a contract concluded between the client and the professional

- Compliance with a legal obligation

Deliveries of ordered products

Personal data (contact details, email address) are used to ensure deliveries

The execution of a contract concluded between the client and the professional

Administer the website and fight against fraud

Personal data (cookies) to update, enrich Our Website and to fight against Internet fraud.


After-sales service: exchanges with customer service

Personal data is used to interact with customers. As such, exchanges between customer service and the customer carried out by telephone or chat can be recorded in order to improve the quality of service. The customer may object at any time

The execution of a contract concluded between the client and the professional

Participation in special events (such as contests, games, draws, offers) and participation in the loyalty programme excluding online gambling and games of chance subject to the approval of the Regulatory Authority for Online Games

Personal data is used, including purchase information, to administer participation in various special events and the loyalty program.

- The execution of a contract concluded between the client and the professional (game rules)

- The legitimate interest of the controller in order to propose privileged offers.

Exploit, evaluate and improve products and services and the user experience (in particular to develop new products and services, analyze the customer base; perform data analysis, accounting and auditing), profiling.

Personal data is used to evaluate and improve products and services, and to improve the customer experience, products and services offered by Dada Sportby statistical operations and analysis of anonymised customer behaviour, and measurement of website and mobile application traffic

The legitimate interest of the controller in order to offer products and services adapted to the needs of customers

Send newsletters and special offers on the condition that the user tick the box expressing his acceptance, provided for this purpose, when registering for the Services.

Personal data is used to inform customers about our products and services and to personalize products offered on social networks.

The legitimate interest of the controller in order to offer products and services adapted to the needs of customers.

Fulfill the obligations arising from any contracts or agreements binding Dada Sport to its customers.

Personal data is used to inform customers about our products and services and to personalize products offered on social networks.

The legitimate interest of the controller in order to offer products and services adapted to the needs of customers and consent (checkbox).

Analyse website visits and their frequencies, audience measurements, studies, statistics, surveys (cookies) and improve the user experience on the website and mobile applications.

Personal data, including cookies, are collected to understand the use of the Website and its mobile applications.

The legitimate interest of the controller in order to offer products and services adapted to the needs of customers.


Dada Sport does not share any personal data for commercial purposes with third parties.

The user has the option to modify his personal data and withdraw his consent at any time by logging into his customer account.

4. Providers with access to users' personal data

The personal data collected are transmitted to the service providers of Dada Sport which may carry out processing on behalf of Dada Sport (subcontractors) and/or their own account (data recipients).

The recipients of the data are:

- Stripe and Paypal, payment
service providers - any police or administrative authority in the context of judicial requisitions concerning the fight against fraud
- customs services and service providers in the event of delivery abroad.

The subcontractors of Dada Sport may have access to data collected for:

- the preparation, dispatch of orders and return of products
- the improvement of site content and mobile
applications - the technical maintenance and development of the website, mobile applications and internal applications of

Dada Sport including entities that execute orders and provide web hosting, information storage, email service providers, as well as analytics, tag management services, such as Google Analytics.

For more details on these analytical services and the procedures for opposition, we invite you to consult the following sites:

* Google Analytics:

Dada Sport may also share the personal data of customers with a customer account in its physical stores. Their access is limited to orders placed by the customer.

5. Users' rights to their personal data

In accordance with Articles 14 to 22 of Regulation 2016/679 of 27 April 2016, any natural person using the website of Dada Sport ( or mobile applications has the right to exercise the following rights:

- A right of access, rectification and deletion of the data collected,
- A right to object to the processing of its data
- A right to limit the processing,
- A right to the portability of the data collected
- May formulate directives relating to the conservation, deletion and communication of its personal data after its death in accordance with Article 40-1 of Law 78-17 of 6 January 1978

I mean, if Dada Sport detects a violation of personal data that may create a high risk for the rights and freedoms of its users, it undertakes to inform the users concerned as soon as possible.

The user can exercise all these rights by logging into his customer area, contacting customer service at or by sending a letter to Dada Sport - Customer Service, 139, Avenue de Wagram 75017 Paris France.

The user must attach to his request a proof of identity.

In the event of a non-response or unsatisfactory response, the user may refer the matter to the supervisory authority of his country of residence, for France, the CNIL:

6. Transfer of personal data outside the European Union

The personal data of the clients of Dada Sport may be transferred to the company's foreign subsidiaries Dada Sport SAS so that these customers can benefit from the same experience in future shops or websites Dada Sport located abroad. This transfer will take place within the framework of the European Commission's standard contractual clauses.

7. Data retention period

User data will not be stored for longer than is strictly necessary for the purposes set out herein and in accordance with applicable regulations and laws. In this respect, the data used for prospecting purposes may be kept for a maximum period of 3 years from the closure of the user's account or the last contact of the prospect concerned. The user's data is deleted when the storage periods expire. Nevertheless, the data may be archived beyond the periods provided for the purposes of investigation, recording and prosecution of criminal offences for the sole purpose of making it possible, where necessary, to make such data available to the judicial authority.

Archiving implies that these data will be anonymized and will no longer be available online but will be extracted and stored on an autonomous and secure medium.

8. Security measures for personal data collected

As controller, Dada Sport undertakes to take all necessary precautions to preserve the security and confidentiality of the data and, in particular, to prevent it from being altered, distorted or accessed by unauthorised third parties.

Dada Sport has concluded service contracts with partners with significant expertise in the field of data protection.

All data is hosted in France or in the European Union.

Payment service providers

Payment for purchases on the website and on our mobile applications is made either via Paypal or via the secure platform of our payment service provider Stripe.

Dada Sport does not have access to customers' payment data.

However, the user can choose to save his payment card data in his customer account. This data is not stored with Dada Sportbut from Stripe and/or Paypal. The user can modify or delete these bank details at any time by logging into his customer account.

9. Cookies, TAGS and trackers

When browsing our website and mobile applications, information relating to the navigation of the user's device (computer, tablet, smartphone, etc.) can be recorded through files called "Cookies".

The cookie makes it possible to monitor browsing or analyse the user's behaviour, and in particular:

- to measure the use of our website and application, as well as their content;
- to save customer account information when the user is connected to it;
- to save the shopping cart;
- to customize the display of content accessible to the user.

The user can change his or her cookie preferences through the browser software used:

The user can change his or her cookie preferences through the browser software used:

- Safari:,
- Chrome:, - Firefox
:, -
Internet Explorer:, - iOS: https:
// - Android

The user may also oppose the placement of cookies on the website

10. Social networks

The official Facebook and Instagram accounts of Dada Sport can allow users to post their content. The user is informed that the content published on these social networks can be viewed by any third party, and that users must be more vigilant when providing certain personal data on these sites or applications, such as financial data, an address or any sensitive data Dada Sport is in no way liable for any damage caused by third parties as a result of or resulting from the publication of their personal data by users.

11. Links to third party sites

The website and mobile applications may provide links to sites, applications and services other than those of Dada Sport that can be operated by third party companies.

Dada Sport is not responsible for the processing of personal data by these third party sites. The user should consult the personal data protection policies.116.397